The world of business is usually said to be complex. Maybe, but I believe there are some constants, universal and simple considerations that eventually lead to success.
Business is about trust and people. Product quality is almost coincidental where these two are strong.
My theory is simple: business is about trust, because you deal only with someone you trust up to a certain degree, and trust is about people.
Therefore the most valuable asset for a successful business is people, not products. Having a good product is mandatory, but by far not sufficient.
When it comes to make a choice regarding a technology, there is a figure that plays the most important role: it's the Trusted Advisor. He or she is usually a technical person or team, trusted for his knowledge, insight and vision. A figure that can heavily influence customer's decisions, because of the trust built in practical experience.
A trusted advisor is someone that knows deep his matter of expertise and has enough connections to get any answer he can't provide. Therefore it's imperative for any company to have one working closely with the most important customers.
To achieve and maintain such expertise, a constant training is mandatory. Perfect example are individual sports: martial arts, archery, athletics all share one extremely important point: talent is useful to begin with, but training is what brings you to the top.
Perfecting, little by little, our skills creates a constant substrate to build upon our professional growth.
A competence that transpires and instills confidence in customers.
Even with lack of initial talent a huge improvement can be made. Team sports such as basketball are proof of that. Put together 5 hard workers, not necessarily talented, and you will have a stronger team than one with a star and 4 lazy mediocre players.
My point is: either a talented individual or a well-focused team could achieve the same result, that is bringing your customers closer. Therefore trusted. And your company will be more successful.
It's nothing new, but it seems a lot of people forget about it.
Business is about trust and people. Product quality is almost coincidental where these two are strong.
My theory is simple: business is about trust, because you deal only with someone you trust up to a certain degree, and trust is about people.
Therefore the most valuable asset for a successful business is people, not products. Having a good product is mandatory, but by far not sufficient.
When it comes to make a choice regarding a technology, there is a figure that plays the most important role: it's the Trusted Advisor. He or she is usually a technical person or team, trusted for his knowledge, insight and vision. A figure that can heavily influence customer's decisions, because of the trust built in practical experience.
A trusted advisor is someone that knows deep his matter of expertise and has enough connections to get any answer he can't provide. Therefore it's imperative for any company to have one working closely with the most important customers.
To achieve and maintain such expertise, a constant training is mandatory. Perfect example are individual sports: martial arts, archery, athletics all share one extremely important point: talent is useful to begin with, but training is what brings you to the top.
Perfecting, little by little, our skills creates a constant substrate to build upon our professional growth.
A competence that transpires and instills confidence in customers.
Even with lack of initial talent a huge improvement can be made. Team sports such as basketball are proof of that. Put together 5 hard workers, not necessarily talented, and you will have a stronger team than one with a star and 4 lazy mediocre players.
My point is: either a talented individual or a well-focused team could achieve the same result, that is bringing your customers closer. Therefore trusted. And your company will be more successful.
It's nothing new, but it seems a lot of people forget about it.
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